blankit was built by someone with 20+ years in Canadian group benefits — running an advisory practice, fighting carrier renewals, and watching the same problems go unsolved.
Why this exists
The existing tools weren’t solving the work.
Advisors, brokerages and MGAs have had two choices: tools built for someone else’s workflow, or spreadsheets, PDFs and email threads held together by hope.
blankit started as one practice’s own tooling: real actuarial methodology, real claims experience, real deliverables. Other advisors, brokerages and MGAs saw it and asked to use it. That’s the whole story.
Who built it
Chris Gory
Founder & Principal Advisor · Orchard Benefits
Chris has spent 20+ years advising plan sponsors and challenging carrier renewals through his own practice, Orchard Benefits, which he still runs. Every methodology decision in blankit was made by someone who has to defend the number to an underwriter the next week.
“If a renewal challenge can’t survive carrier pushback, it isn’t worth sending. The math has to be defensible line by line — that’s what I built blankit to guarantee.”
Every renewal deserves the same scrutiny. Hours are why they don’t get it.
Rebuilding a renewal properly takes most of a day, so only the biggest accounts get it. blankit makes the defensible path the fast one, so the hundred-life group gets the same treatment as the thousand-life one.
What we believe
Four convictions, baked into every decision.
01
Advisors deserve their own infrastructure.
Priced per advisor — a licence each, a lower rate after the first. Never a revenue share.
02
Your client book is the engine.
Claims analysis, renewal challenges, benchmarking, Paige (the plan-member chatbot) and Rider (your built-in chatbot) all run off one Clients hub.
03
Canadian tools for a Canadian market.
Canadian carrier formats in English and French, client files stored in Canada, and tracking of Canadian regulations.
04
Your brand on every deliverable.
Reports, chatbots and portals carry your firm’s logo and colours. Your client never has to see blankit.
What we built
The surface advisors actually work in.
Practice dashboard
Renewal pipeline, the Clients hub, claims experience, and benchmarks in one surface.
Renewal pipeline
Every renewal in flight, urgency-sorted — proposed, fair, and negotiated increases side by side.
Client dashboard
Where a group stands at a glance — the renewal in flight, what the plan costs, and the years of premium and claims history behind it.
Fair Renewal one-pager
The carrier-facing summary: incurred claims, net premium, and the fair renewal position, stated line by line.
Claims experience report
A branded, interactive report that weighs multiple years — loss ratios, claim drivers, and category mix.
Employee chatbot
Booklet-grounded Q&A for plan members, white-labelled to the employer.
Critical illness enrolment
Plan members buy supplemental CI coverage in minutes, with carrier-bound rates.
Checking status…. Canadian-hosted in ca-central-1, monitored in real time.
